(SINGAPORE, 11 JANUARY 2012) – Photographers of all levels now have the perfect
companion for their DSLRs with the launch of the Sony UHS-I Class 10 SD memory cards. The
new series of SD memory cards from Sony boasts an Ultra-High Speed (UHS-I) interface that
allows for a faster read speed of up to 94MB/s and write speed of 45MB/s to meet users’ requirements when continuously shooting or recording HD videos.
The flagship memory cards offer a high level of reliability and compatibility. The cards, which
can be used with Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity
(SDXC) Memory Card compatible products, are also durable, water-proof and have a wide
range of operating temperatures.
“Sony has always been committed towards bringing ground-breaking data storage products to
our customers,” said Takemura Takayuki, Deputy Director, Sony Electronics Asia Pacific –
Consumer Business Group, Recording Media & Energy Centre. “While high transfer speeds remain the top priority, we strongly believe in developing reliable storage media as well, and our new line of UHS-I memory cards certainly fulfils both of these objectives.”
These new memory cards will also feature a unique Sony File Rescue Software, which is the
first in the world to support 3D movies and photos, as well as Full Advanced Video Coding High
Definition (AVCHD) 60p video files. The software allows users to recover precious photos and
movies that were accidentally deleted.
Available in storage capacities of 8GB, 16GB and 32GB, the UHS-I memory cards will be
available from March 2012 from Sony stores and all authorised dealers.
Via sony
