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Amazon Lost $10 Billion from Alexa in

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One of Amazon's products, Alexa, is currently on track to cost the company $10 billion by 2022.

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Prime Video, Alexa, and Echo products collectively posted a $3 billion operating loss in the first quarter of this year.

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A person familiar with Worldwide Digital said that Alexa and other Amazon devices were mostly to blame for the loss.

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Amazon hoped that customers would use Alexa to make purchases when it launched in 2014.

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Customer complaints about Alexa's inaccuracy in sending recordings to the incorrect people surfaced four years after its release.

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When Alexa reached this threshold, a billion interactions each week, most of which were inquiring about the weather, were essentially unprofitable.

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According to The New York Times, Alexa and Echo suffered a $5 billion loss in 2018.

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At the end of 2022, Bezos ceased contributing to its advancement.

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